How to send LinkedIn Badges and Certificates

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LinkedIn is the platform in nowadays business life. Millions of professionals consume, create, and engage with insights and knowledge every day.

To stay relevant and ahead of the competition, marketing departments across industries are understanding the importance of being present on LinkedIn.

Especially in the educational industry one strategy established itself as an easy way to immediately obtain relevant and qualitative reach.

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“LinkedIn Badges and Certificates”

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Companies and institutions that already utilize this strategy are sending marketing-inducing certificates and badges on scale. Their content and training  increase in relevance simply by being omnipresent in a certain network.

However, each badge is not only creating value for them but also for the recipients who can effectively work on their personal brand.

Do you want to know how you can tap into this potential for yourself?

We prepared a simple step-by-step guide, showing you how companies such as Vodafone, Uber, the Netherland Marketing Academy, and many more manage to send LinkedIn effective Badges and Certificates.

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TL;DR - Watch Our Video Tutorial:

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Step-by-step Guide Part 1/2 — Recipient Experience

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Step 1: Your recipient receives an email with access to the certificate/badge

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Step 2: Your recipient gets authenticates via email or social media

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Step 3: Your recipient can engage with her/his certificate or badge

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Each certificate can also be validated inside your own website by integrating the validation process from Virtualbadge.io into your selected page.

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Within these simple three steps, your recipients can obtain and engage with your LinkedIn Badges.

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Step-by-step Guide Part 2/2 — Your Setup Experience

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Step 1: Enter basic course, brand, and certificate information

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Add some basic information to your certificate or badge campaign in order to start the process. You can upload your logo, give your certificate a name, and define the issue/expiration date. That's it.

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Step 2: Create a compelling design for your certificate or badge

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In the designing process, everything is possible. You can design certificates from scratch, you can upload your existing certificate templates, or you can simply choose one of the existing templates and just edit them according to your needs.

Define the placeholder that will be replaced with the recipient’s information and you are good to go.

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Step 3: Define your campaign settings (Email Template, Sharing Settings, Validation Page)

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This is the last step before sending the certificates. You can simply prepare your email template to match your brand and communication guideline and predefine some post texts and hashtags (text can be edited by your recipients late on).

This way you can inspire your recipients to create meaningful content around your badges and certificates.

Get started for free and let our team do the work for you…

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Now for the next step, you can simply start a free trial on our website and schedule a free setup session with our team directly from your account.

What's included?

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• free expert consultancy how you can get the most engagement and shares on LinkedIn for your certificates and badges
• a free custom design for a badge or certificate with your branding
• a proven strategy and implementation from our expert team to take the work off your shoulders and directly benefit from a ready-to-use certification system

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Start your trial now by clicking here!

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